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The original flavor that started the whole brand! This hand crafted spice blend was created to be a true all purpose seasoning. From a family with picky eaters, we set out to create something that would make any food taste spectacular. Add WOW to meats, poultry, seafood, eggs, and vegges as a rub or seasoning! We currently have restaurants use it on everything from coleslaw up to BBQ pork. From our family to your table, enjoy!